August 20, 2018 In the News
Men’s Publication “Gear Patrol” to Move into New NoMad Digs

This fall, Gear Patrol will be moving its offices from 24 West 30th Street to the newly renovated 236 Fifth Avenue. According to Commercial Observer, the men’s interest digital/print publication will occupy a 7,500-square-foot on the 8th Floor of the building.

The Kaufman Organization took a 99-year lease on 236 Fifth Avenue last year.  Since then, the building has been in the midst of a $10 million overhaul, including renovations in the lobby, upgraded elevators and a new fiberoptic/telecommunications infrastructure.  Gear Patrol will be the first new tenant to move into the renovated building.

In business since 2007, Gear Patrol focuses on “product journalism,” reviewing new and innovative upscale products for men in categories that include cars, fashion, outdoor/fitness, health and the latest tech—essentially anything from wristwatches to whiskey. The magazine releases daily articles online along with periodic issues of a print magazine. Earlier this year, The Wall Street Journal reported that the company received a boost when Hearst Magazines acquired a minority stake to help Gear Patrol expand their e-commerce efforts.

As a growing hub for technology and design companies, NoMad seems a natural fit for Gear Patrol and a perfect place for it to establish its new headquarters. It’s just another sign of the remarkable growth, expansion and revitalization this neighborhood continues to experience.

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