NoMad is New York City’s quintessential live–work–play neighborhood. You’ll find all that makes New York an exciting place for visitors and those who live, work, and play here. The streets are steeped in history and lined with handsome buildings, world-class hotels, wonderful restaurants, exciting nightlife, and unique retail shops. The NoMad Piazza has become a highlight destination for meeting friends, grabbing a bite, shopping, or simply strolling through NYC’s hottest neighborhood.
Centrally located in Manhattan with easy access to the entire city, NoMad is a hub of New York’s creative, design, culinary, and tech industries and buzzes with a unique energy day and night. Those who know the area, know there’s no place like NoMad.
Where is NoMad
The New York Times coined its name in 1999, shortly after New York City formally established the Madison Square North Historic District, which lies in the center of No (North) Mad (Madison Square). While NoMad is state of mind and spirit, and is not confined by boundaries, its heart is between 23rd Street and 34th Street, and between Lexington Avenue and Seventh Avenue.
NoMad Then
NoMad first became a crossroad of the city at the end of the 18th century when the main route to New England split from Broadway at what is now 23rd Street. In the Gilded Age at the end of the 19th century, the District became the center of New York’s social and cultural life. It was the hub of theatre, entertainment, dining, shopping, and nightlife and attracted the famous people of the day from the likes of Oscar Wilde, Teddy Roosevelt, Mark Twain, George M. Cohan, Diamond Jim Brady, Stanford White, Herman Melville, Charles Dickens, J.P. Morgan and Thomas Edison to presidents and foreign dignitaries.
From the 1880s to the 1930s, 28th Street between Broadway and Sixth Avenue was transformed into a melting pot for musicians and gave rise to the concept of the “hit song.” Tin Pan Alley, now a part of NoMad, became the birthplace of countless classics of American popular music.
West of Broadway, the underside of New York was more in evidence. Satan’s Circus, as it was called, boasted nearly fifty brothels, famous bars that offered shooting galleries and prostitutes, and betting parlors catering to the rich and poor. It is this extraordinary mix of so many types of people living different but parallel lives that is the essence of NoMad — a diverse world where life is rich and exciting.
NoMad Now
Since the outset of the 21st century, NoMad has rapidly recaptured its central place in the city. Much of the credit for the area’s resurgence is due to the legacy of its fine architecture and the beautifully restored Madison Square Park. The park offers a respite from the bustle of the city with beautiful landscaping, historic sculptures, and a full schedule of art, music, family, and food events that provide tremendous vitality to the entire NoMad area.
Today, NoMad is home to an increasing to an increasing number of high-profile names and businesses. Whether you’re coming to work, stay, eat, or be entertained, there is a wealth of options to choose from. NoMad’s hotels are setting a standard for the city and the world, and some of the country’s greatest chefs, such as Daniel Humm from Eleven Madison Park, José Andrés from Zatinaya, and Markus Glocker from Koloman, are serving up meals in NoMad’s beautiful spaces. The range of dishes available challenges the imagination and spans many nationalities. There are one-of-a-kind shopping experiences, world class galleries and concept stores, and museums like no other. Experience NoMad and you’ll understand why there’s no place like NoMad.
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“The Alliance gives us a way to realize our commitment to make NoMad a great place to do business and enjoy life.”
