There's No Place Like NoMad

August 16, 2018

Ritz-Carlton to Open Luxury Hotel in NoMad

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It’s official: The Ritz-Carlton will be opening in NoMad. As Travel Pulse and Conde Nast Traveler reports, the hotel chain’s parent company, Marriott International, has inked a deal with Flag Luxury Group to develop the property on the northwest corner of 28th Street and Broadway, which will include a 500-foot tower affording splendid views of the the Empire State Building and downtown Manhattan.

Tony Capuano, Marriott International’s executive vice president and global chief development officer, credits the growing popularity of the NoMad neighborhood as one of the deciding factors in choosing the hotel’s newest location. “We are thrilled to be working with Flag Luxury Group to bring this significant project to the NoMad area,” he said in a statement. “Thanks to buzzing restaurants and bars, unique retail and notable architecture, NoMad has become one of Manhattan’s most popular neighborhoods.”  Also, as Travel Pulse noted, the area is “in the heart of Manhattan’s up-and-coming center for creative and tech companies.”

Renowned architect Rafael Vinoly has been tasked with designing the new property, which will include a fine-dining restaurant, a rooftop bar, a Ritz-Carlton signature spa and fitness center and the chain’s exclusive Club Lounge, as well as an expansive public garden and terraces. The hotel’s planned 250 guest rooms and 16 luxury-branded residences will be designed by noted interior designer Yabu Pushelburg, who, Conde Nast Traveler adds, was also responsible for the interiors of the Four Seasons Downtown in 2016. The hotel is expected to open in 2021 at a total estimated cost of more than $500 million.

The Ritz-Carlton brand currently operates 91 luxury hotels and resorts worldwide. The new NoMad location will be the chain’s second location in Manhattan, the first being the Ritz-Carlton New York Central Park in Midtown.

At the end of the 19th century, the NoMad neighborhood was the center of New York City and known for its luxury hotels — The Fifth Avenue Hotel, Albemarle Hotel, Hoffman House, The St James,  The Victoria, and Holland House to name only a few welcomed presidents, royalty, and ambassadors.  The neighborhood became a socal gathering spot for the Gilded Age elite and a center of entertainment. Now, in the midst of revitalization, NoMad is once again establishing itself as a go-to location for great architecture, hotels, residences, shops and restaurants.

As Dayssi Olarte de Kanavos, President of Flag Luxury Group, expressed, “The Ritz-Carlton New York, NoMad, is set to become the epicenter of one of New York City’s most exciting neighborhoods” and will benefit from a sophisiticated design and celebrated Ritz-Carlton service.