April 6, 2016
The Smith NoMad Now Open
The Smith, helmed by founder Jeff Lefcourt, has opened a new 200-seat location at 1150 Broadway in one of NoMad’s historic buildings. Lefcourt says, “We are thrilled to be in NoMad.”
The Smith started as the brainchild of Lefcourt, who spent many years working in New York’s best restaurants and finally opened his own in 2001 — Greenwich Village’s renowned Jane.
For The Smith concept, Lefcourt and his partner decided they wanted to create the ideal neighborhood restaurant excelling at the simple things, such as cooking the perfect steak or burger and fries. They concentrated on inventing an open, friendly atmosphere for guests and hiring staff that genuinely enjoyed taking care of customers. Lefcourt and his partner also determined that they would go local, and source ingredients and products from Brooklyn breweries and Long Island farms.
The Smith’s first location opened in 2007 in the East Village and quickly attracted crowds of enthusiastic diners and praise from New York Magazine, The New Yorker and The New York Times. The restaurant expanded to new two other locations, one in Midtown in 2011 and a second at Lincoln Center in 2012. The Smith NoMad is the restaurant’s fourth location and boasts all of the quality food and homey sprit of the original locations, while adding a few twists of its own.
The interior was designed by Nema Workshop and features a marble floor with geometric patterns of black, white and grey mosaic amid a chic industrial aesthetic. You’ll find tabletops of dark walnut, black leather banquettes and a curved zinc bar with room for 40. The space features floor-to-ceiling windows for guests to keep watch over bustling Broadway and enjoy the open air. Just like the original East Village location, The Smith NoMad features a photo booth outside the downstairs restrooms to capture little moments of spontaneity.
As for the food, The Smith NoMad features dishes that were developed specifically for the new location by Brian Ellis, the Executive Chef. Our neighborhood inspired new items like the Slow Roasted Lamb Ribs starter with tzatziki, lime and herbs; Roasted Asparagus Salad; and the Steak Tartare bar snack with crispy deviled egg. There are even two new burgers premiering on the menu. But, regulars of the other locations are assured they will find favorites such as the Mac + Cheese and Pork Rib Chop on the menu, along with a set of weekly specials.
“We love the energy of the neighborhood,” Lefcourt says of his new location, “it feels like you’re in the center of it all. Between offices, hotels, and residential buildings there is always a buzz.”
Stop by The Smith NoMad to welcome Jeff’s team to the neighborhood and enjoy a meal to remember.