October 8, 2014 Happenings In the News
Sloan-Kettering Choses ICRAVE to Rethink Health Facility Experience

Sloan-Kettering is seeking the help of ICRAVE in redesigning their patient experience.

Memorial Sloan-Kettering has announced that it is hiring NoMad-based design firm ICRAVE to renovate the interiors of two of the health system’s care centers.

MSK is seeking to revolutionize the experience of its patients. ICRAVE founder Lionel Ohayon, said of the project, “Hospitals are so far behind in understanding the experience of being in a hospital.” Ohayon, when speaking about the toll of cancer treatment, added, “attention to detail, like how cold it is or if you can get up from a chair easily, becomes very important.”

The Josie Robertson Surgery Center, currently being built at York Avenue and East 62nd Street, will feature a cafe-like waiting area with seating arranged in both individual and group formations. Upon entering the building, patients will be given an ID tag that identifies their location. When the patient is ready to be seen, the staff will use the tags to locate and greet the patient.

In addition to the Robertson Surgery Center waiting room, ICRAVE will be designing the pre- and post-operating rooms and staff lounge on multiple floors, as well as the outpatient treatment center on East 74th Street and FDR Drive. ICRAVE is internationally recognized for its airport and hospitality design, but this project marks the first time the firm is bringing its innovative thinking to a healthcare facility.

Sign Up to receive exclusive content, special offers, and NoMad news.