There's No Place Like NoMad

June 9, 2014

Shack Week: A Decade of Shake Shack

Head over to Madison Square Park this week to help celebrate Shake Shack's 10th Anniversary with Daniel Humm and Daniel Boulud.

This week marks the 10th anniversary of iconic burger stand Shake Shack. Danny Meyer’s Shake Shack has become one of the fastest growing and acclaimed restaurant franchises in the world. From its humble beginnings as a single burger stand in Madison Square Park, Shake Shack now has locations as widespread as Istanbul, Dubai, Moscow and London.

To celebrate the brand’s wild success, Shake Shack is holding a week-long festival, featuring a different chef-designed burger each day, all available for only $8.50. $1 from each burger sold will also be donated to the Madison Square Park Conservancy and NYC Parks. The guest chefs participating in the event include, Daniel Boulud (DBGB, db Bistro, Cafe Boulud), David Chang (Momofuku), Andrew Zimmern (acclaimed chef and host of the Travel Channel’s Bizarre Foods America), as well as NoMad’s own Daniel Humm (Eleven Madison Park) and April Bloomfield (The Breslin, John Dory Oyster Bar).

Shake Shack will host a birthday party in the park on Thursday, June 12th. The party will include live music from Catey Shaw, The Tall Pines, Cheerleader, Ski Lodge and Miniature Tigers. The event will also feature free ping pong, free slices of Dominique Ansel’s Shack-inspired birthday cake, and a “pay what you’d like” Shack-cago hotdog stand. If that weren’t enough, there will be a specially brewed Shack X IPA from Brooklyn Brewery served in a complimentary commemorative “Decade of Shack” cup.

Shake Shack CEO Randy Garutti said of the celebration’s plans “We never dreamed ten years ago that our humble little kiosk would set the stage for where we are today… We’re honored to collaborate with this extraordinary group of innovative chefs who have changed the world of food, and we’re proud to call them our friends… We look forward to shaking up the burger scene for decades to come.”

The week plans to be the ultimate celebration of all things Shake Shack. Be sure to stay tuned to our on-going daily coverage of the celebration as we’ll have exclusive features right here at!

Day 1

Check out our pictures and video from the opening day of Shake Shack X featuring Daniel Boulud’s special burger and Danny Meyer below.

Daniel Boulud's 'Piggy Burger' for Shake Shack's Decade of Shack event. Daniel Boulud signing an autograph at Shake Shack's Decade of Shack event. Daniel Boulud and Danny Meyer pose for a picture at Shake Shack's Decade of Shack event. Daniel Boulud eats a burger at Shake Shack's Decade of Shack event. daniel meyer and daniel boloud of dgbg shake shack x lineup of chefs

Day 2

Check out the longest line in Shake Shack history when David Chang stopped by Madison Square Park.

shake shack's longest line ever for david chang's burger david chang and danny meyer posing in front of shake shack

Day 3

Andrew Zimmern took the time to pose for selfies and eat burgers with fans.

andrew zimmern feeds burger to a fan in madison square park

andrew zimmerns cabrito butter burger as part of shake shack's decade of shackshake shack line for andrew zimmerns burger andrew zimmern poses for a selfie

Day 4

NoMad neighborhood staple Daniel Humm swung by the park to celebrate his collaboration with Shake Shack and broke the 2-day old longest line in Shake Shack history record. Dominique Ansel also stopped by with his decadent birthday cake.

daniel humm interviewed in madison square park shake shack line hit 26th street daniel humm's burger at shake shack daniel humm and randy garruti of shake shack

daniel humm shake shack burger with trufflesshake shack daniel humm burger line in madison sq

longest line ever at shake shack


shake shack birthday cake with danny meyer dominique ansel cronut cake shake shack cake in madison square park daniel humm smile in the park daniel humm eats a burger at shake shack


dominique ansel and danny meyer cut the shake shack cake   crowd at shake shack for daniel humm

Day 5

April Bloomfield stopped by the park and grilled some burgers. We also were lucky enough to hear how she prepares The Breslin burger and April shared her favorite spots to eat in NoMad.

april bloomfield shake shack burger april bloomfield eats a breslin burger at shake shack the breslin burger at shake shack from april bloomfield april bloomfield line at shake shack shake shack line in the rain