There's No Place Like NoMad

February 12, 2014

Shake Shack Expands to East Midtown

Shake Shack, a burger stand chain based out of NoMad NY, announces plans to open in East Midtown

NoMad-based burger franchise Shake Shack has announced plans to expand into East Midtown. The new restaurant, located at 600 Third Ave near 40th Street, will be the brand’s 10th location and follows on the wild popularity of their home branch in Madison Square Park.

Shake Shack is self-described as a “modern roadside burger stand,” serving up burgers, fries, hot dogs and frozen custard made with quality ingredients. The brand is owned and managed by Danny Meyer’s Union Square Hospitality Group, a driving force behind many of the city’s premier dining hotspots: Gramercy Tavern, The Modern, Blue Smoke, Maialino and an upcoming restaurant at the King and Grove.

The original Madison Square Park location opened in 2004, and since that time Shake Shack has expanded across the US and into 13 foreign countries.

The new space, however, will be a bit of a step up from their classic burger-stand design. The East Midtown shop occupies a roomy 4,774 square-feet and will have a two-story dining room. Meyer’s lease extends for 15 years, so Shake Shack fans can count on getting their fix in Midtown for a long time to come.