June 19, 2019
Rockefeller Group Releases New, More Detailed Renderings of Rose Hill Tower as it Launches Unit Sales
A year ago, the Rockefeller Group, best known for Rockefeller Center, announced plans to build its first-ever residential tower in the NoMad neighborhood. With construction of the highly anticipated Rose Hill now well underway at 30 East 29th Street, the group recently officially launched unit sales by releasing new renderings that clearly show the developers’ intentions to create a space harking back to classic New York.
Inside and out, the building renderings depict a modern interpretation of the Art Deco movement and echo the essence of Rockefeller Center’s classic design. The theme of the elegant bronze, geometric-patterned façade is carried into the building’s interiors with a sophisticated bronze-charcoal color palette.
Reinterpreting the classic Deco style, the apartments are also geared to the expectations of today’s upscale living, with Miele appliances, high ceilings and flexible living spaces—and the building itself will include modern/classic amenities such as a fitness center, a 50-foot indoor pool, a terrace on the 37th floor and a private lobby bar with a bookshelf curated by The Strand. Both interior and exterior are being designed by architectural firm CentraRuddy.
When completed, Rose Hill will tower 600 feet in the air above NoMad, with 123 apartments ranging in size from studios to four bedrooms—many of which will enjoy stunning views of the Empire State Building. Prices start at $1.2 million for the smallest studios. Units should be ready for move-in by fall of 2020.