ICRAVE is a fearless creative agency concentrating on experiential designed environments with a primary focus on branding hospitality design located in the NoMad District. Conceiving environments that engage and energize customers, ICRAVE has become one of the world’s most sought-after firms in lifestyle, hospitality, restaurant and experiential design.

ICRAVE has worked with Fortune 500 companies like Disney, MGM and Starwood as well as with innovative upstarts.  Around the globe, it has completed projects such as the Marquee Nightclub in Sydney and the Holland Casino in Rotterdam.  Locally, ICRAVE has delivered Manhattan’s most iconic nightclubs, such as Crobar, Pacha, Pangaea, Tenjune, and Provocateur.  Other projects include the development of the STK brand in NYC, LA, Miami, Las Vegas and Atlanta; the W Hotel in Midtown Atlanta; and Jetblue’s Terminal Five at JFK.

In addition to design, NoMad District located ICRAVE is often called on to reinvent existing and already successful brands, taking their brick-and-mortar design, visual branding and marketing messaging to a new level.

At the helm of ICRAVE is Lionel Ohayon, who has grown ICRAVE into a 35-employee, multi-million dollar business. Born in Canada, Lionel graduated from the University of Waterloo School of Architecture.  His thesis project was entitled, “Where we Work. Where we Live. Where we Play.” It focused on the impact of virtual space on real space.  The investigation continues in the studio, and he has never lost sight of his ultimate goal — to create environments of imagination that are meaningful as well as beautiful.  Lionel is a NoMad District local — his ICRAVE office and home are both in the neighborhood.

1140 Broadway, Floor 1
New York, NY 10001

Category: creatives

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