September 9, 2019
NoMad Welcomes Luxury Retailers Diptyque and Space NK into New Lodgings on Broadway
Parisian perfumer Diptyque offering scented candles, perfumes and body care; and British-based beauty retailer Space NK Apothecary London are making their mark as the first retailers to occupy the newly renovated 1165 Broadway in NoMad. Both luxury retailers signed on to a ten-year lease in a deal orchestrated by CBRE, whose agents Amria Yunis, Anthony Stanford, and Elliot Ferris, represented building owner, David Haddad.
Amria Yunis pointed out, “Located on the northwest corner of 27th Street, in the heart of the vibrant NoMad corridor, the property provides both Diptyque and Space NK with exceptional visibility and robust pedestrian traffic seven days a week.”
The stores will be located in a handsome structure on Broadway that dates back to 1867. Originally constructed by Danish merchant Peter Gilsey (who later went on to build Gilsey House at 29th and Broadway, the site has been recently reinvented by Haddad. Formerly known as Coleman House, it was a very respectable hotel in its early years receiving well-to-do transient guests and permanent residents, but as time went by, it was to attract thieves, murderers and other miscreants—it has quite a history. By the early 1900s, the neighborhood was losing its hotels and residences and commercial usage was on the rise. Coleman House was turned into a commercial a property and given the eye-catching beaux arts façade it has today, featuring repeating three-sided cast iron bays rising unbroken for four stories and culminating in cast iron scrolls and festoons at the cornice.
As a commercial building it had many innovative companies as tenants. National Gramophone Company had offices here and produced movies on its Cameraphone in the company’s galleries. Ward Motor Vehicles sold electric automobiles, and Deitz company sold the Nu-Way Automatic Dish Washer—the first mechanical dishwasher. While there were many internal changes during those years, the elegant pre-war exterior retains its historic facade, appearing much as it did in 1907.
Besides its visual allure, 1165 Broadway has the advantage of being situated on the heavily travelled Broadway corridor from Herald to Madison Squares. It is also surrounded by several hotels in the bustling NoMad neighborhood, including the NoMad Hotel, Ace Hotel, Made Hotel, The Paul, The Ritz Carlton (now rising on 27th Street), and the almost complete Virgin Hotel (just one block away). Diptyque and Space NK are bound to see lots of visitors who are ready to break out their travel cards and indulge in some high-end shopping.
Diptyque’s President, North America, Julien Gommichon sings our neighborhood’s praises noting, “Diptyque is proud to be a part of this new project in NoMad. The neighborhood, which has evolved quickly in the last few years, allows us to recruit new customers and be on the forefront of the ever-growing New York retail climate.”
