July 8, 2014
NoMad Start Up Tapad Raises $7 Million
The successful B-2 funding round included investments from a virtual who’s who of New York’s Silicon Alley investors: David Rosenblatt of DoubleClick, Barry Silbert of SecondMarket, Eric Hippeau of Lerer Hippeau Venture, Dave Morgan of Simulmedia and Brian O’Kelley of AppNexus.
Tapad is an ingenious content-delivery platform that allows advertisers the ability to target users across a range of devices: smartphones, desktops, laptops, gaming consoles and televisions. Their proprietary technology connects billions of data points so that content publishers can deepen consumer engagement while remaining cost-effective.
Are Traasdahl, Tapad CEO, who was recently featured in The New York Times, said of the massive funding push, “We have tremendous momentum going into the second half of the year… In the next few months, we fully intend to widen our lead even further while firmly establishing our presence abroad. This investment will be used to do just that.”