February 2, 2015
Milk Bar Pop-Up Opens in Madison Square Park
Madison Square Park is a cultural anchor here in NoMad — a source of a constant supply of art and history — but it’s also home to fantastic food. With Shake Shack under construction, there is a void for food options in the park, and David Chang’s Momofuku restaurant group is looking to fill some of that emptiness.
Milk Bar is the sister bakery of Chang’s popular noodle bar, and it has now opened its first pop-up location here in NoMad. Owned and operated by chef Christina Tosi, Milk Bar is just one branch of the Momofuku restaurant group, which has NYC locations that include the aforementioned Momofuku Noodle Bar, as well as the famed Ssam Bar, Booker and Dax, Ko, and Ma Peche.
With the Madison Square Park pop-up, which opened this past weekend, we now have easy access to classic Milk Bar snacks such as compost cookies and crack pies right here in NoMad. The pop-up is also premiering two brand new hot drinks: a cereal milk hot chocolate made with white chocolate and cereal-soaked milk and hot apple cider with a fascinating flavor combo of miso-butterscotch. These debut items will be exclusive to NoMad for the first few days and won’t be available in Milk Bar’s permanent locations around town until later in the week.
This isn’t the first time Momofuku has chosen Madison Square Park for a premiere. During Shake Shack X this past June, Chang rolled out the Momofuku Shrimp Stack burger, a cheeseburger topped with a shrimp patty, Hozon Sauce and a salted cucumber. If you’re still unfamiliar with Chang’s brilliant contributions to the New York dining scene, our interview with him is a great place to start.
No end date has been announced for the Milk Bar pop-up, but don’t waste time getting over there. The booth is open from 10 a.m. until 8 p.m. every day. With so many different treats to try, you may have to make a few trips.