December 5, 2019
Milk Bar Is Here to Satisfy NoMad’s Sweet Tooth
Milk Bar, a haven for anyone with an insatiable sweet tooth, has treated our neighborhood to a new 4,000-square-foot flagship in the Ace Hotel at 1196 Broadway. Owner Christina Tosi, the former pastry chef for Momofuku Noodle Bar and Masterchef Junior star, says her newest location eclipses the 10 other “mini” locations in the city, with two entire floors devoted to all things delicious. In total, there are now 16 Milk Bar locations in North America, including shops in New York, Washington, Boston, Los Angeles, Las Vegas, and Toronto.
Milk Bar’s cheerful space, with its colorful array of mouth-watering confections and bright neon signs, is as delightful as the food. Be sure to make a day of it and thoroughly explore all four sections of the shop.
The lower floor houses a classroom (complete with a disco ball), where visitors can learn to make Milk Bar’s decadent layered cakes or its signature pie—also known as the Crack Pie, which is incentive enough to give it a try. More adventurous guests can also sample treats that are still being developed in the adjacent bakery area. If you don’t want to wait until you get home to sample what’s on display, there is an upstairs dining space that offers a seasonal assortment of sweet and savory creations.
Visitors can also stop by the “mini-mart” for Milk Bar paraphernalia, pre-made goodies, and a tempting selection of snacks. If you’re feeling generous and want to earn some literal brownie points, head to the makeshift post office, identifiable by the bubblegum pink letterbox, and send friends and family a special care package of treats from the shop. Its limited-time peppermint bark cake and pumpkin dulce de leche cake certainly sound like ideal gifts for the holiday season.
But the last section is the true star of the show: a series of stations for do-it-yourself cookies, cakes, and pints of ice cream. Live a little and take a stab at each of the stations; they will happily send you on your way to a full-fledged sugar coma while indulging your creative culinary streak.
A visit to Milk Bar will awaken your inner child and let you experience what Christina has called a daytime slumber party. Get a preview to the Milk Bar menu. We think you’ll agree that Milk Bar is a fittingly whimsical addition to our thriving, artistic neighborhood.
Milk Bar NYC Flagship
1196 Broadway (in the Ace Hotel at 29th Street)
New York, NY 10001
(347) 974-4975
Hours
Monday and Wednesday: 9 a.m. – 10 p.m.
Tuesday, Thursday and Sunday: 9 a.m. – 12 a.m.
Friday and Saturday: 9 a.m. – 2 a.m.