May 21, 2019
Furniture Startup Burrow Launches Upgraded Nomad Collection
The NoMad neighborhood has become a haven for startups over the past few years. One of the more recent success stories is Burrow, a company that offers attractive, easy-to-assemble modular sofas online, shipped directly to the customer at remarkably affordable prices.
The luxury sofa-in-a-box concept was started two years ago by a couple of college friends, Stephen Kuhl and Kabeer Chopra, who were frustrated at the hassles and expense they encountered when trying to hunt down the right sofa.
After narrowing down the right designs and raising the capital they needed, Burrow officially launched in 2017, with its corporate offices right here in NoMad. Since then, the company has opened a showroom in lower Manhattan, expanded its product offerings to include ottomans, armchairs, loveseats and sectionals, and according to CNBC, Burrow’s sales have grown by 20 percent month-over-month—a great success by any measure.
Last month, in response to customer feedback, Burrow unveiled its new updated Nomad collection, named to evoke the portability of the furniture and the neighborhood where it all began. Compared to the original designs, the Nomad collection provides more customization options, including five fabric colors and two shades of leather, along with high or low arm styles and improved hardware.
The online purchasing process is designed to be easy and stress-free. Customers can select their furniture piece, customize it with their choice of arm height, fabric, and legs. The modular design allows customers to add or subtract sections to make the pieces larger or smaller according to need. Prices range from as low as $295 for a basic fabric ottoman to $3395 for the largest top-line leather couch. Instant financing is also available. Within 2-5 business days after completing the purchase, the furniture arrives in neatly packed boxes at their door, ready to assemble—tool-free.
Burrow’s path to success is one for the books, and its new Nomad collection is likely to boost sales and prestige even further. Congratulations to the folks at Burrow for their remarkable accomplishment.
NEWS FLASH
This just in: Burrow has announced a Memorial Day Sale. Use the code SUMMER19 and you’ll get 10% off everything, 15% off purchases of $1,400 or more, or 20% off purchases of $2,500 or more. Whatever you pick up from the Memorial Day Sale, you’ll be getting an amazingly comfortable piece that will garner compliments for years to come.