Demographics

A True 24/7 Live Work Neighborhood

The vibrancy of NoMad is easy to understand when looking at its demographics and development statistics.

Demographics

We are currently developing additional demographics, but the vitality of NoMad can be see in the initial data below.

 

MTA Subway Ridership Using NoMad Stations

28th and Broadway (N,R)
3,413,315

28th and Park Avenue South (6)
6,668,570

28th and Seventh Avenue (1)
4,346,501

23rd Street and Sixth Avenue (F,M)
8,078,511

23rd Street and Broadway (N,R)
6,805,210

23rd Street Park Avenue South (1)
8,901,705

23rd and Seventh Avenue
4,654,520

Total Riders Using NoMad Station Stops Per Year
42,888,332

 

Path Subway Ridership Using the NoMad Station

(6th Avenue and 23rd Street)
2,280,000

 

Neighbors

A mature demographic of mid-career professionals and couples, as well as families with children. NoMad also attracts a younger crowd looking for a neighborhood that has the convenience of midtown, but the fun, casual environment of downtown.

 

Lifestyle

Nomad has a high-energy mixed with casual cool. Fast-paced work days during the week, relaxing weekends at Madison Square Park, and a fun and accessible dining and nightlife scene.

 

Number of Digital Firms in NoMad

(Source: December 31, 2013 Made in NY Digital Map)
(http://mappedinny.com/#)

288

 

Number of Venture Capital Firms in NoMad

(Source: December 31, 2013 Made in NY Digital Map)
(http://mappedinny.com/#)

3

Landmark Ventures

11 East 26th Street, 1600
http://www.landmarkventures.com

500 Startups
419 Park Avenue South, 2nd Floor
http://www.500.com

MI Ventures LLC
373 Park Avenue South, 630
www.miventuresllc.com

 

Traffic and Revenues at Eataly

Eataly opened in 2011, between 23rd and 24th Streets on Fifth Avenue in the heart of NoMad. Since then, the retail space next door has been rented for the Lego Flagship store in New York City. Across 24th Street, the retail space has been sold as a commercial condo for $60 million.

Eataly’s revenues were $70 million the first year, and were projected to be $85 million in the second year. (Source: The New York Times “At Eataly, the Ovens and the Cash Registers are Hot,” August 28, 2012)

Eataly welcomes approximately 10,000 – 15,000 visitors daily (approximately 5 million per year). (Source: Zagat “Eataly Explosion: Inside the Italian Market Success and Explansion Plan,” January 1, 2013)

 

Current Developments Underway as of January 1, 2014

1107 Broadway
Under Construction
Residential Condos w/ Ground Floor Retail
16 Floors
275,000 sf Residential
20,000 sf Commercial
145 Units
Witkoff Group, Developers

1162 Broadway
Construction Planned
Hotel
14 Floors
Other information not yet available
Morris Adjmi, Architect

241 Fifth Avenue

Completed Summer 2013
Residential w/ Ground Floor Retail
20 Floors
60,000 sf Residential
5,000 sf Commercial
46 Units
Victor Homes, Developers

404 Park Avenue South
Under Construction (expected completion May 2014)
Residential w/ Ground Floor Retail
17 Floors
101,000 sf Residential
5,000 sf Commercial
69 Units
Kroonenberg Group

400 Park Avenue South
Under Construction
Residential Condos, Rentals w/ Ground Floor Retail
407,000 sf Residential
10,000 sf Commercial
42 Floors
363 units
Toll Brothers & Equity Residential, Developers

323 Park Avenue South
Under Construction
Residential Condos w/ Ground Floor Retail
27,000 sf Residential
2,600 sf Commercial
10 Floors
17 Units
Tessler Development, Developers
Gwathmey Siegel, Architect

5 Madison Avenue
(Met Life Clock Tower)
Under Construction
Hotel
150,00 – 200,000 sf
Marriott International

 

Other Planned Developments as of January 1, 2014

A Virgin Hotel with 300 rooms is planned for a 2016 opening, between 29 and 30th Streets Broadway.

Quartz Associates plans a 23-story hotel at 28th and Fifth, which is still in landmarks approval.

Porcelanosa’s North American Flagship location is being constructed in the Commodore Criterion Building, 25th at the intersection of Broadway and Fifth to a design by Sir Norman Foster.

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