August 17, 2016
Broadway Plaza Hotel Gets Landmarks Approval For Facelift
The Broadway Plaza Hotel at 1155 Broadway, at the corner of 27th Street, is a very popular hotel with European tourists. It makes a great contribution to the vitality of the neighborhood, but since it was built in 1991, the hotel’s exterior style has become dated and the ground floor storefronts a bit jumbled.
Evidently smart management has recognized the rebirth of the area and wants to be part of the success of the new NoMad neighborhood. They planned a renovation of the exterior with architectural firms Boyd Architecture and Gerald J. Caliendo to bring the exterior up to par with the hotel’s 21st Century conveniences inside.
Because the hotel is located in the Madison Square North Historic District, the hotel had to apply to the Landmarks Preservation Commission for approval. We’re happy to report that Landmarks voted unanimously to give a green light to the facelift plan with a small caveat, asking that further consideration be given to the treatment of security cameras.
Proposed store fronts
The primary features of the new look are reimagined storefronts (with renderings indicating a restaurant, cafe and retail store), signage, and security cameras and the removal of somewhat awkward second floor awnings. A look at the New York Yimby article will show just what a major improvement this will be to the Broadway streetscape, bringing the hotel up to par with the recent exterior renovations at the NoMad Hotel, The Ace and The Smith.