April 9, 2015
Anheuser-Busch Will Fit Right into the NoMad Creative World
There’s a new beer in town, but this time it’s not coming from a bar. Anheuser-Busch, the St. Louis-based brewer behind Budweiser, Rolling Rock, Stella Artois, Hoegaarden and many others, has announced plans to moving its marketing and advertising teams to the NoMad District.
The Anheuser-Busch offices will be located at 119-125 West 24th Street, occupying the 7th through 12th floors of the building. In addition to exclusive roof access and a private side entrance, Anheuser-Busch will also rent the property’s ground floor, where they will open what is rumored to be a public beer garden.
Anheuser-Busch and AlleyNYC – a new, trendy coworking space will be the only tenants in the 119-125 West 24th Street building, and the two firms should be a perfect match. In fact, given the work hard/play hard ethos of the many modern co-working venues in NoMad, Anheuser-Busch should fit right into the neighborhood.
This is Anheuser-Busch’s first departure from St. Louis. Jorn Soquet, VP of US Marketing, told Crain’s New York that the move was fueled by the opportunity to be close to the energy of New York’s advertising community. Soquet said, “It will be good to date again, look around [see] who is out there, have some interesting conversations and see what we could potentially do to add to our roster.”
With acclaimed ad agencies such as Addison, Terri & Sandy, Grey Advertising, Pentagram and a host of design firms and smaller agencies right in the neighborhood, Anheuser-Busch’s creative team may not have to look far.